Vipp’s objective for this series was to create a uniformed set of bathroom hardware with tight horizontal lines and precise details that elevate the function of the bathroom. Vipp took more than 2 years to develop its bathroom hardware line. The collection includes: The Vipp Towel Bar with rubber covered grooves, which creates non-slip surface so your towels do not fall to the floor. The Vipp Hook which is the ultimate minimalist hook, because there is no hook, the catch is created by a void rather than the traditional change of direction normally associated with a hook. The Vipp Toilet Paper Holder made of computerized cut stainless steel and each end of the holder is part of a discreet opening and closing mechanism, which allows that toilet paper roll to be easily replaced. And the Vipp Shower Shelf is made of solid stainless steel and has a non-skid rubber insert. The rubber insert can be removed from the frame and cleaned in the dishwasher. Now that is thinking.