Kaj Franck, often called the "conscience of Finnish design", designed simple, reduced utility ware, on the principle of harmony between color and form. Franck was a textile designer, exhibition planner, professor and outspoken theorist on the socio-aesthetics of functional objects. He also dabbled in the illustration. In the late 1930's Frank graduated from Central School of Applied Arts, by 1940 he went to work for Artek where he designed two of their popular fabric patterns, Putkinotko and Lemon. Kaj Franck began working at Arabia in 1945, where he was put in a position to more directly impact the style of the Finnish home. He did so with his "smash the services" campaign in which he introduced mix and match tableware as an alternative to the outdated and often inefficient china sets that were the standard of the time. Mix and match sets could be bought in pieces to fit your needs, taking up less space, and they could be easily replaced. The set that carried out the revolution was called "Kilta" and was produced in a variety of colors. He also got rid of the wide, decorative rim on plates, enlarging the centers and angling the sides to make them easily stackable. Doing away with many of the traditional handles and other identifying features, Franck also made the pieces more versatile. The set was functional, durable, beautiful and became the everyday dishes for many Finnish households. Similar sets he designed were the "B" series and the later version of "Kilta," the set known today as "Teema." At Arabia he also impacted the working environment. He helped create and sustain a successful relationship between the elements of the industrial processes and the artistic considerations. Franck enabled a fertile space in which to work, giving the designers a great deal of freedom and flexibility. He would later design the Arabia showroom and museum, as well as the Nuutajärvi museum. To compliment his "Teema” china Kaj Frank created his signature glass line, "Kartio” He was interested in experimenting with color in glass, and believed that Finnish colors were "subtle and elegant. intimately related to nature." Both "Teema” and "Kartio” are stamped with the artists creative principle: a constant striving towards purity of form and uncomplicated beauty. He won the Lunning prize in 1955, which he used to travel in the US and Japan. He also won the Grand Prix at the 1957 Milan Triennial and the Compasso d'Oro.