The Most Likely To Succeed:

The top up-and-coming 20 who may soon be breaking through to the other side.

The ModernsFunky marrieds Fitz and Su Sazama are the proprietors of the store Fitzsu Society on Melrose Avenue. Theidea for their emporium of contemporary knickknacks, utensils and other groovy housewares came when they got engaged and saw first-hand that the world could use a new spot where the ambigious category of "wedding presents" could be dealt with more stylishly than usual. Open since 2000, Fitzsu Society indeed caters quite handily to wedding registries and has quickly gained a sterling reputation among frazzled execs (or in many cases, their frazzled assistants). However, its genuinely unique collection of sleek, modern stuff (everything from a colourful Karim Rashid acrylic chessboard with rubber pieces to Salviati crystal coasters) is prized by hipster Hollywood for showcaseing some of the more interesting designers working today.

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