Zoom Zoom: One-of-a-kind toy cars customized by 33 international architects, designers and artists will be the focus of a silent auction and exhibit this week at L.A.'s Fitzsu Society, a modern design store at 7970 Melrose Ave.  Proceeds from the auction will benefit the World Childhood Foundation (www.chilhood.org).

All the dsigners/artists, including Michael Graves and Mark Mothersbaugh, were give a Playsam brand wooden toy car and allowed to let their imaginations go wild.

The official benefit and auction take place at 7 p.m. Thursday.  Those who wish to attend the free event can register by visiting www.fitzsu.com.  The cars will also be featured on eBay Sunday through Oct. 22, and also will be up fo bidding during that time.  To access, visit www.ebay.com/givingworks.  Type in "fitzsu grand prix", to locate the cars.  The in-store exhibit will be open to the the public during regular business hours Oct 20-22.

For more information, call (323) 655-1908, or visit their website.