Spoon: Phaidon Press Book Launch @ Fitzsu Society Fitzsu Society and Phaidon Press invites you to celebrate the publication of SPOON, Thursday, November 7 at 6:00 pm Fitzsu Society, 7970 Melrose Avenue, Los Angeles CA. 90046, 323.655.1908. SPOON represents the work of 100 product designers, selected by 10 critics, educators, designers and entrepreneurs who are all involved in innovative developments in contemporary design. Essentially an exhibition in a book, SPOON provides an overview of the product design world and presents the most forward looking and ground breaking designers of today. The wide range of objects illustrated - furniture, tools, high-tech products, cars and motorcycles - provide a comprehensive view of today's product design. Each designer is featured over two double-page spreads, which are extensively illustrated with sketches, drawings, models and photographs. Alongside numerous examples of their work, many of which are sold at Fitzsu Society. SPOON's, steel cover is formed in the shape of a wave. The Promica Pristine steel is lightweight and polymer-coated making it smooth, versatile and extremely resistant. Owing to this unique format, SPOON will be limited to a single printing. SPOON 100 designers, 10 curators, 10 design classics 210 300 mm, 8-1/4 X 11-7/8 inches, 448 pp.C. 1000 color illustrations. Specially bound with a formed steel cover: 10 CURATORS: RON ARAD, GIULIO CAPPELLINI, ULTAN GUILFOYLE, BROOKE HODGE, LAURA HOUSELEY, HANSJERG MAIER-AICHEN, RYU NIIMI, RAMON UBEDA, LISA WHITE, STEFAN YTTERBORN | |  |
