Carl Zedig, design director at Playsam, works with Ulf Hanses and Bjorn Dalstrom, who create Playsam's range from their respective backgrounds in industrial and graphic design. When one examines Playsam products, the philosophy remains. There is simplicity of form, plus a sense of delight and humour. Plalysam colours are striking, and the lines are clean and classical. Located in Los Angeles, Fitzsu is an official Playsam store. Receiving shipments directly from Sweeden, everything Playsam can be ordered and purchased through Fitzsu, including special corporate orders.