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Alessi is considered as the worldwide leader in tableware, kitchen and home designer products. Alessi has always considered itself more of a research laboratory in the applied arts rather than simply a manufacturer and thus their self-given nickname The Dream Factory. Su and Fitz love all the brands they sell, but Fitzsu blood is Alessi Blue because Alessi was the first company to sell to them. It is said that no designer has made it until he has designed something for Alessi. Since the Second World War Alessi has produced objects designed by hundreds of designers from around the world including Michael Graves, Starck, Richard Sapper, Ettore Sottsass, Stefano Giovannoni, and Alessandro Mendini. Alessi kettles, espresso makers and tea pots are some of the most desired modern design objects available today. The juicy salif by Philippe Starck become an instant classic and is found in most modern kitchens. Alessi flatware and china are favored by bride and grooms around the world for their personal wedding registries. Fitz and Su had several Alessi items on their own Wedding Gift Registry but many things they wanted were not available in the U.S. Then is 2000 they opened Fitzsu receiving shipments directly from Italy, everything Alessi can be ordered and purchased through This playlist includes videos Su and Fitz have produced as well as several from Alessi and other sources. The goal is to give Fitzsu Society Members a glimpse into the Italian Dream Factory Alessi.

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